Data sources
References for the data and published research used by Sextaris. Availability, reporting periods and geographic coverage vary by source.
Paid-search performance research
WordStream / LocaliQ Search Advertising Benchmarks 2026: 13,474 US campaigns on Google and Microsoft search advertising, observed April 1, 2025–March 31, 2026. The published all-industry median CTR is 6.64%.
This is a US research benchmark, not a measured CTR for each country or a guarantee of campaign performance.
Read the benchmark studyReference checked September 23, 2026.
US population, income and market context
Advertising geography
Currency reference
National Bank of Ukraine official exchange ratesSextaris analytical scores and estimates are proprietary product outputs. Source data and Sextaris analysis are distinct.