Research & Insights
Deep dives into global search demand, CPC arbitrage, and geographic market intelligence powered by live search data.
The 102 "richest" US ZIP codes hold just 0.7% of $150K+ households. Here's where the rest live.
We matched 2024 ACS Census income tables to 31,215 Google Ads postal targets, then split the country into 7 affluent archetype frames with volume-weighted CPC. The "richest" 102 ZIPs hold 208K of 29.6M $150K+ households — the $100–150K band quietly holds 53x more buying-power scale.
Pop vs Soda vs Coke: the real 2026 search map of America
We checked live search demand in every US state with dialect-sensitive phrases like 'can of pop' and 'case of soda'. 43 states search pop, 6 search coke, only 2 search soda — and New York broke the dialect map entirely.
How 234 countries search for 'remote work' — and what the data says about the future of offices
We measured remote-work demand across 234 country targets, found 220 active markets, and captured 1,064,040 monthly searches via local-language winners versus just 153,670 via the English benchmark alone.
We checked 'coffee shop near me' across 1,000 US cities. Here's where demand outpaces supply.
We checked 1,000 US cities, normalized coffee-shop search volume by population, and surfaced the metro and college-town markets where demand looks stronger than local competition.
One keyword, 50 languages: how the world searches for "solar panels"
We checked search demand in every country in every language. The result: 452,700 monthly searches that are completely invisible to English-only SEO tools, and CPC arbitrage opportunities up to 55x cheaper than the US.
The $295.78 difference: Google Ads CPC across 76 US metros
A click on "personal injury lawyer" costs $11.71 in Tucson, AZ and $307.49 in Reno, NV. Explore the verified metro-by-metro dataset.